a Raleigh-Based Clothing Brand
Project Type: Full Graphic and Web Suite – including all logo’s, wordmarks, and website esign, planning, and implementation – plus versight of the design and direction of the full head-to-to brand, from printables, to cut-n-sew, to accessories.
Conceived more than two years ago, VU ORIGINALS was born from a love of skateboarding & snowboarding – the lifestyle, camaraderie, and culture – and the devotion to Raleigh and North Carolina in general. When the opportunity arose to tackle this all-encompassing project we jumped at the chance.
Implementation: Building off of the extensive logo, wordmark, and design catalog we had established over decades with Vertical Urge, we set out first to design and source VU ORIGINALS as a complete head-to-toe brand – a brand with a design aesthetic, color palette and fit we thought would shine through and appeal to not only the Raleigh & Triangle area Vertical Urge calls home, but all of NC and beyond. We worked with the factories on all of these things, and are very proud of how VU ORIGINALS was launched and continues to thrive.
Having three seasons of in-store sales success, we teamed with the VU crew and launched the VU ORIGINALS online store in the spring of 2017, using the flexible and dependable Shopify platform to partner with. Instead of your standard, blocky webstore look that has become so commonplace, we decided to take a different approach design-wise, and build the website to be more of a lookbook, complete with very large, high resolution imagery to accomplish this ambitious task. Lastly, we designed a custom VU OG logo just before launching the site. It goes without saying we are all very proud of this project, and are excited to be fully immersed and involved in it as it grows.